Umpqua Bank’s Branch of the Future
The much-admired Umpqua Bank has created this fascinating video depicting one possible vision of the (very near?) future of financial services. Take a look: What’s particularly interesting about the...
View ArticleTwitter Is White Hot in the Financial Industry
“Twitter is very hot right now. There’s been a major uptake in activity.” – James McGovern, Corporate Insight Twitter is ablaze in the financial industry right now. The popular Web 2.0 tool is...
View ArticleSave Hard. Spend Smart.
“We believe in the idea that retirement, vacations and optimism are still very doable, and we’re initiating the ‘Save Hard, Spend Smart’ movement to prove it.” – Umpqua Bank The centerpiece of Umpqua’s...
View ArticleMake Promos Out of Money You Already Give Away
The announcement from JP Morgan Chase that its retail banking arm is giving away $5 million to charities via a Facebook promotion signals an emerging trend in how financial institutions allocate their...
View Article12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a...
View ArticleUmpqua Unveils New ‘Neighborhood Store’
Umpqua Bank opened what it describes as a “boutique store” last month in Northwest Portland, Oregon. Umpqua calls the 1,385-square-foot store its first “neighborhood store” offering “banking,...
View ArticleFree WiFi? Yes. Cappuccino Hangouts? No Way.
Every now and then, someone in the financial industry suggests transforming branches into hangouts. Most recently, the author of a Bank Innovation article wondered why banks and credit unions don’t...
View ArticleCreative Showcase: Sex Appeal, PURLs and Houseplants
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants…
View ArticleSpy on Your AdWords Competitors with SpyFu
Look up what any bank or credit union in the world spends on Google AdWords advertising.
View Article5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
View ArticleUmpqua Bank Debuts Next-Generation Store Model
Umpqua continues to evolve its branch design with a huge green interactive ribbon called the "Discover Wall."
View ArticleCreative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from banks and credit unions around the world.
View Article10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
View ArticleNew Umpqua Flagship Store Shatters Stuffy Branch Mold
Take a tour of Umpqua's newest location, brimming with mobile concierges, iPads and interactive touchscreens.
View Article15 of the Best Facebook Pages in Banking to Watch
Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.
View ArticleWhat Banks Can Learn About Branding From Nike’s Air Jordan
To reach consumers, many financial institutions will either scream at people or try to totally reinvent themselves. But there's another way.
View Article4 Ways to Make Your Brand as Cool as Umpqua Bank
Lani Hayward, EVP of Creative Strategies, reveals the key components of Umpqua's success at the Forum 2014 in Las Vegas.
View ArticleThe Umpqua Bank Strategy
Umpqua went from $140 million to $25 billion in just over a decade. Here's how they became one of the financial industry's best brands.
View Article10 Branches Designed To Wow The Digital Banking Consumer
A collection of some of the most exciting international 'branch of the future' concept designs in banking.
View ArticleUmpqua Bank’s New ‘Human+Digital’ Strategy: A Banker In Every Pocket
The new BFF mobile app — short for 'Best Financial Friend' — lets customers interact with a personal banker via voice, video or chat. The post Umpqua Bank’s New ‘Human+Digital’ Strategy: A Banker In...
View ArticleUmpqua Sells Digital Banking Innovation Unit to Fintech
In first of its kind deal, a fintech firm is acquiring a traditional bank's innovation subsidiary to provide humanized consumer engagement. The post Umpqua Sells Digital Banking Innovation Unit to...
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